What Makes Our Private Tours Different

  • Britain's Highest Qualified Guides Blue Badge certification requires two years of intensive training. They're the only external guides permitted inside major attractions—and they know how to make history fascinating.
  • Your Schedule, Your Interests, Your PaceForget rigid group itineraries. We tailor every moment to what matters to you, whether that's medieval history, royal gossip, or keeping teenagers engaged.
  • Priority Access & Insider KnowledgePre-booked tickets minimise queuing time. Your guide knows the best photo spots, quietest times to visit, and stories that bring each location to life.
  • We're With You Before the Tour StartsBook directly with us and Denisa (Co-founder and Blue Badge Guide) will personally help you build your London itinerary before you arrive, and we're available while you're here. It's not a service. It's just how we look after guests

Other Popular Tours Around the UK

As well as our central London tours, we also run other tours in the UK. We cover most major cities and our local private tour guide can deliver the same high standards that you can expect from our London tours

Private walking Tours of London

Let our private guide make your trip memorable for all the right reasons

See what travellers just like you say about our tours

Thousands of visitors from the US, Canada, Australia and beyond have explored London with us, and taken the time to tell others about it.

Everything You Need to Know Before Booking

What makes your guides different from other tour guides in London?

London has no shortage of people offering walking tours. The difference is what happens when you step inside somewhere like Westminster Abbey or the Tower of London.

All of our guides hold the Blue Badge, which is Britain’s highest professional tourist guiding qualification. It takes two years of intensive training and exams to earn, and it is the only qualification that permits external guides to lead tours inside London’s major attractions. That matters because most guides you will find online simply are not allowed through the door.

But qualifications alone do not make a great tour. What our guests notice most is the storytelling. As one recent visitor put it after a Tower of London tour: Marina “made the history come alive in a real and approachable way” for everyone in their group, from a teenager to a grandparent in his seventies. That is what a Blue Badge Guide actually gives you: not just knowledge, but the ability to make that knowledge stick.

Why choose a private tour instead of a group tour?

On a group tour, you are on someone else’s schedule. You stop when they stop. You move on when they move on. If your children are tired, or you want five more minutes with the Crown Jewels, that is not an option.

A private tour is just your group and your guide. Nobody else. Your guide gives you their full attention, adjusts the pace to suit everyone, and follows whatever catches your interest. If you want to spend longer at Buckingham Palace and less time at the parks, that is exactly what happens. If one of your group uses a wheelchair or has mobility needs, the route adapts around them without anyone needing to ask twice.

It is the difference between being part of a crowd and actually having a conversation with someone who knows London inside out. If you are still weighing up whether a private guide is right for you, our guide to whether you should hire a private tour guide in London breaks it down in more detail.

Are your tours suitable for families with children?

Yes, and it is one of the things our guides do best. We regularly welcome families with children from age five through to teenagers, and the feedback we get most often is surprise at how engaged the kids stayed throughout.

Our guides do not deliver lectures. They tell stories. They ask questions. They find the details that make a six year old laugh and a fourteen year old pay attention. One family recently said their guide “adapted storytelling to make history fascinating rather than boring” and that their children “remained engaged throughout the entire tour.”

If you are worried about tired legs, we can build in breaks and adjust the pace. If your teenager thinks history is boring, we would love the chance to change their mind.

Do your tours cater for visitors from overseas?

The vast majority of our guests come from outside the UK, most from North America, Australia, Europe, and beyond. We are used to helping international visitors make the most of their limited time in London. Whether that means advising on logistics, adjusting the pace of the tour, or simply making sure the history and stories feel as vivid and meaningful to a first-time visitor as they do to someone who grew up with them.

How do you tailor tours for different kinds of visitors?

No two groups want the same thing from London. Some are here for the first time and want to understand everything. Some are returning visitors who want to go deeper. Some are families managing different ages and attention spans, and some are couples who want to move at their own pace without a crowd around them.

Our guides adapt to all of it. Before your tour, we will ask about your group, your interests, and what you are hoping to get out of the day. The route and the storytelling adjust around you, not the other way round. That is one of the main benefits of a private tour.

How far in advance should we book?

We recommend booking at least two to three weeks ahead, especially during peak season (May to September) or for weekend tours. This gives us enough time to match your group with the best guide for your interests and ensures your preferred date is available.

That said, we can often accommodate bookings with just a few days’ notice. If your plans are last minute, get in touch and we will do our best.

What is your cancellation policy?

We offer free cancellation up to 48 hours before your tour. Cancellations within 48 hours are subject to the full tour fee, though we handle genuine emergencies (illness, severe weather, travel disruption) on a case by case basis. We know travel plans change, and we try to be as flexible as we can.

How do I choose the right tour for my group?

It depends on how much time you have and what interests you most. If you only have one day, our full day tours (like the Tower of London and Westminster Abbey Walking Tour) cover London’s most iconic landmarks in a single outing. If you would rather go deeper into one attraction, our focused tours at the Tower, Westminster Abbey, or the British Museum let you do exactly that.

Not sure? Browse our full range of London tours or contact us and we will help you pick the right fit based on your group, your dates, and your interests. We have guided thousands of visitors and we are happy to share what works best.

Can you help plan the rest of our London trip?

Denisa and the team are available to help you build a complete itinerary for your time in London. That means working out the best order to visit attractions, which days suit which locations, where to eat near your tour, how to get around without wasting time, and what to do on days when you are exploring independently. Many of our guests contact us with a loose plan, and we build a detailed, day-by-day itinerary that makes the most of every hour they have.

We are also on hand while you are here. If something changes, if you need a recommendation on the ground, or if you just want a second opinion on how to spend your last afternoon, we are here. Our guests are not on their own the moment the tour ends.

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